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Good Looks-Good Training- Working Hard But Still Failing? Know Why


 How to Build and Maintain Your Image (Brand) as an actor



The Reason Of Why Are You Failing
Among Lakhs Of Aspiring Actors
Not Realized Acting Is A 'Business' And An Actor Is A 'Product' 



All Top Bollywood or Hollywood stars had eventually realized that 'Acting' is not only just a dream and a passion but a 'Business' like any other and they are not only an 'Actor' but a 'Product'.
Which requires a professional marketing and promotional skills of the highest level. It's like manufacturing a soft drink or a toothpaste in a highly crowded market of millions of similar products and trying to be a Coca-Cola or Colgate.
They really worked hard on this aspect alone initially and later hired top marketing agencies to promote them. (TOI 239, 12 07 2015)


In simple words to be a successful actor, you have to create, market and promote your image as an actor vigorously and repeatedly.


How To Repeat The Message


In the worlds of publicity, marketing, advertising and elsewhere, one of the common term is “repeat the message.” 
  • This is an important concept that has been utilized since the beginning. Any household name, whether we’re talking Samsung, McDonald’s or Coca-Cola, has employed this, and in no small way. Their message is repeated over and over again to the public.
  • But how can this be interpreted and used to your advantage in the world of acting? 
  • In my experience, it’s through, as I termed it “Image Bombardment” or “continuity of Branding.”
But before you can repeat a message to film TV media
you first need to have one
This is where “branding” comes in. 
What’s branding? 
It’s essentially creating a unique name, image or identity for a product or person in the customer’s (Industry people) mind in order to establish a particular type of something that is significant and unique.

You Must


In case of relevance to the acting world, where you want to promote yourself (product) to casting directors, production houses, coordinators, producers and to all others related to the industryyou must-
  1. Create a unique name for yourself
  2. A clear image
  3. For example- Romantic actor, Hot and Sexy actor, Action actor, Tough guy, Innocent actor, Sly actor or Villain, Finest and the great actor, Comedic actor, Simpleton (villager), Versatile actor etc.   

The Two Bollywood 'Business' Concept Examples



  • If you think of Akshay Kumar, you immediately get a clear concept: action hero -type. You even have physical mannerisms come to mind—incredible stunts.  
  • Shah Rukh Khan, finest and the great actor. Viewers love him because he’s so versatile, transforming into a character instantly and in totality. They don’t even need to say anything; they can just squint their eyes, start making “the face,” and you immediately get knocked out...just whistling and clapping in a cinema hall, that’s they are identified.
  • Similar are the examples of female actors like Bipasha Basu as a hot and sexy actor or Vidya Balan as a versatile or Priyanka Chopra as “ All in One” actor (Brains, beauty, action, a truly versatile).
  • These actors have become legends in this era. Their “image” or brand is unforgettable. Partially due to this uniqueness, and partially due to the persistent continuity employed in marketing and promotion. Their “messageof uniqueness has been repeated over and over. Their “brand” literally has gone unchanged for a considerable period. And once their “brand” was firmly established, you then saw them shift into comedies and other genres. Whether this was planned or not, just realize the result: 
  • Their type firmly established, on-screen, personality repeated, and is NOW the household name.
  • Of course, they possess another uniqueness- persistence, and perseverance in continuously developing their acting craft and taking their career and self as a “Business” model.


Image (Branding) and maintaining a continuity in the image are two of the first things an actor must work for the success of his/her acting career as a business.

When I was younger, I used to wonder why iconic brands like Colgate and Bata needed to advertise. I mean, why spend so much when everybody already knows all about them? But that’s the point. And that’s how they reached and maintained their classic level: a clear message that defines and expresses the brand; message maintained and never wavered from; message repeated again and again. Regardless of whether you like or agree with these giants, you can learn from them. And you can’t deny their success.

Conclusion


  • Image (Branding) and maintaining a continuity in the image are two of the first things an actor must work for the success of his/her acting career as a business.
  • In a nutshell: Discover who you are. Find a way to capture and express your message to others. Be consistent with that identity and message. Repeat it.

To market and promote your career, make you an actor-businessman and be a Bollywood Star

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